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The Savage Gear Pulse Tail Mullet has been called the greatest inshore fishing lure of all time! Browse our large selection of colors and sizes now:
Official Z-Man Mulletron Release!!!
Friday 10/20 6pm EST
The long anticipated wait for the Z-Man Mulletron LT has come to an end! Voted best new saltwater soft lure at ICAST 2023, this swimbait is going to change the game for inshore fishing.
50% Off All Henn Lures Products!
Right now we are having a MASSIVE Henn Lures sale! Get your hands on these baits before they sell out.
If you’re not already familiar with G-Ratt Baits, allow us to drop some knowledge on you. The brainchild of lifelong California lure designer Garrett Dixon, G-Ratt Baits is a collection of ultra premium products specifically designed for BIG predator fish. From striped bass to muskie and snook, the G-Ratt glide baits have been put through rigorous testing over the years and have earned the respect of the most diehard swimbait fishermen around the world.
We are always trying to make products as affordable as possible. Browse our selection of sale items for prices you can’t find anywhere else!
Browse Lures by Brand
We work with the best brands in the fishing industry to bring you superior products that work!
Browse Lures by Category
We’ve made this real easy for you! If you know exactly what type of fishing lure you’re looking for, simply click on the category below.
Browse some of our best-selling fishing lures & accessories.
Shop Fishing Rods
We offer a wide variety of casting rods, spinning rods, and surf rods!
Browse Baits by Species
Have a specific species of fish you are targeting? We’ve organized lures based on their effectiveness for different types of fish!
Big Fish Essentials
If you’re targeting large fish, then you’re definitely going to want to check out our accessories for proper fish handling & lure maintenance.