About Us

Snook Snacks is a veteran-owned and family-operated business, run by Kevin Hartmann and his wife, Asia Hartmann. What started as a passion for fishing has grown into a mission-driven brand focused on delivering proven, high-performance baits to anglers who take their time on the water seriously.

Our mission is to extensively field test a wide variety of artificial baits and lures that consistently produce trophy-caliber fish across multiple species. We don’t just sell products — we put them to the test in real-world conditions to ensure they perform when it matters most. Alongside offering some of the most effective baits on the market, we are committed to competitive pricing and lightning-fast shipping so you can spend less time waiting and more time fishing.

The second part of our mission is education — and it’s something we’re continuing to build. As fishing continues to grow in popularity, we aim to help anglers better understand three key principles:

WHAT baits to throw for their target species
WHEN & WHERE to use those baits
WHY those baits work

Once you understand these fundamentals, you’re well on your way to becoming a more confident and effective angler!

Since our inception, Snook Snacks has grown to offer a wide range of products from trusted brands, and we continue to expand by partnering with companies that share our commitment to producing high-quality products and baits that actually get bit.

We’ve also built a strong pro staff team of anglers who consistently prove the effectiveness of these baits in a wide variety of real-world conditions — from pressured waters to trophy hunts.

To everyone who has supported Snook Snacks along the way — thank you. Your loyalty means everything to us. We’re proud to build this brand alongside you and can’t wait to see what the future holds for all of us.

– Kevin, Asia, and the entire Snook Snacks team